Ranked on whether the locator actually sends people to a shop, which means the pages behind it matter as much as the map on top.
Pricing checked September 2026 and taken from each vendor own page. Where a vendor publishes nothing, the row says so rather than carrying a guess.
A store locator is two products in one: a map people search, and the location pages behind it that search engines index. Locators that skip the second half look fine and rank for nothing. GBPPromote is first here because locator pages sit alongside profile management, listings and rank tracking on the same plan at $5.33 per location from eight sites.
How we ranked these
Ordered for this job specifically rather than reused from another list. Five things decided the order.
Indexable location pages
A map widget alone gives search engines nothing to rank. Each location needs a real page.
Search that works
Postcode, town and near me all have to return something sensible, including from a phone.
Data kept in step
The locator, the Google profile and the directories should not be able to disagree about opening hours.
Lead routing
For dealer and stockist networks, routing the enquiry to the right branch is the whole point.
Cost as locations grow
Locator pricing usually scales by location count, so check it at your planned size.
GBPPromote is our platform and GMBTool is our own brand on it, which is why both sit at the top. Every other entry says plainly where it beats us.
The 11 compared
| Tool | Price | Terms |
|---|---|---|
| GBPPromote | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| GMBTool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Bullseye Locations | Not published. Quote on request | Annual and monthly options quoted |
| Rio SEO | Not published. Quote on request | Annual agreements |
| Storepoint | Not published. Quote on request | Monthly |
| Uberall | Not published. Quote on request | Annual agreements |
| SOCi | Not published. Quote on request | Annual agreements |
| Partoo | Not published. Quote on request | Annual agreements |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 percent |
The 11, in order
GBPPromote
Best overallLocator pages built from the same location record as your profiles and listings, so the hours on the website and the hours on Google cannot drift apart.
- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Terms
- No contract, cancel any month
- Trial
- Three day free trial
GMBTool
Also oursThe same platform under our own brand, focused on what this site covers.
- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Terms
- No contract, cancel any month
- Trial
- Three day free trial
Yext
Mature locator and location page product with the widest listings network behind it. Annual billing with long minimums.
- Price
- Self serve $199 to $999 per location per year. Larger deals quoted
- Terms
- Annual billing only, typically 12 or 24 month minimum commitments
- Trial
- No self serve trial on the enterprise path
Bullseye Locations
Built for dealer and stockist networks, with lead routing as a first class feature rather than an add on.
- Price
- Not published. Quote on request
- Terms
- Annual and monthly options quoted
- Trial
- Free trial available on request
Rio SEO
Local landing pages at enterprise scale is the core strength here, with the locator attached.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
Storepoint
The quickest way to get a working locator on a site this week. Deliberately simple, with no SEO layer underneath.
- Price
- Not published. Quote on request
- Terms
- Monthly
- Trial
- Free trial available
Uberall
Locator and local pages inside an enterprise presence platform, above a 25 location minimum.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
SOCi
Local pages as part of a franchise marketing platform, priced for the whole bundle.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
Partoo
Store pages and presence management aimed at retail networks, strongest outside the United States.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
BrightLocal
Not a locator product, but the listings and citation work behind a locator is well covered.
- Price
- Track $39, Manage $49, Grow $59 per location per month
- Terms
- Monthly or annual, annual saves up to about 26 percent
- Trial
- 14 day free trial, no card required
Moz Local
Keeps the underlying listing data clean and cheap. No locator of its own.
- Price
- Lite $20, Preferred $30, Elite $40 per location per month
- Terms
- Monthly or annual, annual saves up to about 25 percent
- Trial
- No open ended free tier
Frequently asked questions
What is the best store locator software?
GBPPromote where the locator needs to stay in step with your Google profiles and listings. Bullseye Locations is the better answer for dealer networks that need lead routing, and Storepoint if you just want a working map quickly.
Does a store locator help SEO?
Only if each location has its own indexable page with real content. A map widget alone gives search engines nothing to rank.
What should a location page include?
Address, hours, phone, a map, parking and access details, the services offered there, and a few genuine local specifics. Identical pages with the town swapped do not perform.
How many locations before I need one?
Around five, or fewer if customers regularly ask which branch to visit. Below that a simple contact page usually does the job.
What breaks most often?
Opening hours that are right on Google and wrong on the website. Driving both from one record is the fix.
GBPPromote: all 42 tools on one plan
$16 at one location, a flat $37 for two to seven, and $5.33 each from eight. Three day free trial, no contract.